Jarred Land

Jarred Land (born May 30, 1975) is an American photographer, cinematographer, film producer and the current president of the Red Digital Cinema Camera Company. He is the owner and founder of REDUSER.net and DVXuser.com, the two leading websites running under the name of Landmine Media for the discussions and help about the digital cinema cameras and film making. Jarred has worked as a cinematographer in the critically acclaimed documentary, Shadow Company which was narrated by Gerard Butler. He had also founded a bicycle courier company in Vancouver known as zoom.

Early career

Living the first 22 years of his life in Edmonton, Alberta, Jarred Land went to study in Strathcona Composite High School and then later went to Northern Alberta Institute of Technology. In 1997, he moved to Vancouver, BC and founded zoom, a bicycle messenger company in downtown Vancouver. During that time he bought a Panasonic video camera (DVX100) to create a documentary on bicycle messengers. In July of 2003, Jarred registered the domain DVXuser.com and started a forum regarding his DVX100 camera to ask for help from other experts about film making to bypass film school. He ended up selling his Courier company in late 2004 to pursue a career as a cinematographer. Jarred Land and Nick Bicanic formed Purposelabs, with the motivation to work with Vision Research to tailor their scientific cameras to the cinematography world.

Career work

Jarred Land has faced a diversified career in his life starting from the owner of a courier company to the executive member of a big company. He enjoined working in film industry as a cinematographer and producer and also utilized the opportunity to help thousands of independent film makers using his websites.

Landmine Media

Landmine Media, Inc. is owned by Jarred Land (President), Jason E. Ramsey (Vice President of Operations) and Christine Ganda (Secretary/Bookkeeper). This company controls three major websites which are DVXuser.com, REDUSER.net and Landmine.tv. All of these websites are owned by Jarred Land.

DVXuser & REDUSER

The DVXuser.com is the largest prosumer and professional camera forum on the internet. It has 83,950 users (as of October 13, 2011) and it contains 2,376,079 posts It was originally created for the discussion regarding Panasonic DVX100 camera but then its scope went wide with the discussions of film making and editing. Jarred Land said during an interview about the site in 2006, "Within a year, DVXuser.com had over 3,000 registered users and many of them were talking about subjects other than the DVX100". Jarred created REDUSER.net as an offshoot of DVXuser as the development of the RED camera commenced. It was created in 2006, to help general people understand the technology and working of RED camera's. This is also a leading website on the topic of cameras like DVXuser and contains forum for all the people. The statistics of REDUSER.net shows that it has got 41,454 users and 810,062 posts. Jarret Land has personal accounts on both of these sites and he uses them frequently to keep his members informed about the new technologies in cameras and to update everyone about launch of his company's latest products.

RED

Jim Jannard, the founder of Oakley, was a member of DVXuser.com through which he connected with Jarred Land in September 2005 and began discussing the RED CAMERA. The company's first camera was the RED ONE and was supported by Peter Jackson and Steven Soderbergh. Feature films that have been shot on RED include David Fincher's The Social Network(2010), Contagion (2011), Ché (2008), District 9 (2009), Knowing (2009), Rabbit Hole (2010), Gamer (2009), Fair Game (2010), Pirates of the Caribbean 4 (2011) and many others.
The next generation RED cameras released in 2011 are called EPIC and SCARLET. EPIC is currently being used on several of the biggest budget Hollywood movies including Peter Jackson's The Hobbit, The Amazing Spider-man, Ridley Scott's Prometheus, Jack the Giant Killer, Underworld 4 (2011) and The Girl with the Dragon Tattoo (2011). Jim Jannard currently owns the company and Jarred Land is the "Fire Chief" (president) of the company after him.